Hello, my name is

Chad Parker

I'm aDigital Marketing Strategist

Driving growth through data, technology, and creativity. I build marketing ecosystems that unify sales, analytics, and customer experience to deliver measurable impact. My focus is on transforming insight into action—simplifying complexity, enabling smarter decisions, and building scalable systems that accelerate performance and long-term growth.

Download CV My Skills

14 Years of Experience

Strategy

What I Do

Core Competencies

Services

Martech

Marketing Operations & Revenue Architecture

Align marketing, sales, and finance through unified processes, automation, and shared KPIs. Drive accountability with attribution, funnel management, and ROI-based budget planning.

Strategy

Growth Strategy & Innovation Leadership

Lead cross-functional teams to test, scale, and optimize new growth initiatives. Use data, experimentation, and collaboration to accelerate performance and long-term results.

Strategy

Customer Data Platform (CDP) Strategy

Unify customer data across systems to power real-time engagement. Enable personalized experiences and next-best-action marketing across web, email, and social.

ROI Reporting

Marketing Attribution & ROI Modeling

Build frameworks that measure the real impact of every channel and campaign. Turn performance data into clear insights that guide smarter investment and strategic growth.

Strategy

Data-Driven Campaign Optimization

Transform data into actionable strategy. Improve lead quality, conversion rates, and ROI through analytics-led targeting, automation, and continuous performance testing.

Martech

MarTech Strategy & Implementation

Design and integrate marketing technology stacks that connect CRM, automation, and analytics into a unified system. Enable personalization, automation, and AI-driven insights that scale efficiently.

Professional Skills

My Talent

MarTech Architecture & CDP Implementation

80%

AI-Driven Personalization & Multivariate Testing

100%

Marketing Attribution & Analytics

100%

Team Leadership & Cross-Functional Collaboration

100%

Salesforce CRM, Marketing Automation

75%

Zero-Based Budgeting & ROI Analysis

90%

Skills