Audience-Specific Marketing
Here’s how we approach each of our projects.
Create Customer Profiles
The customer profile describes a specific customer segment within your business model in a more structured way, inspires value-driven communication about your products, and serves as a on-going knowledge base for future marketing strategy.
Using the value proposition canvas we were able to increase the ROI of all paid search efforts by 800%
CCC Information Services
Customer Centric Web Experiences
Websites shouldn’t just be pretty, but should satisfy important business functions. Using the customer profile(s) we endeavor to create workflows & experiences that increase lead volume and quality.
After re-branding the business, several nurture & freemium model campaigns were created, increasing YoY web- based lead generation by 183%
CIC Plus, Inc.
Develop Actionable Insights
It’s not enough to create campaigns and tools that bring in leads, but once those campaigns are completed you’ll need platforms that help you analyze past results to produce meaningful actions to optimize your marketing strategies moving forward.
Whether you require a smaller dashboard to manage performance in Google Analytics or a multi-touch attribution report generated within a major CRM like Salesforce – I’m here to help.
Interested In Working Together?
I’d love to setup some time to talk about your marketing needs. Please fill out the contact us form with brief details about your project and I’ll be sure to follow up by scheduling a conference call.